Society, community, and family are all conserving institutions. They try to maintain stability and to prevent, or at least to slow, change. But the modern organization is a destabilizer. It must be organized for innovation and innovation, as the great Austro-American economist Joseph Schumpeter said, is ‘creative destruction.’ And it must be organized for the systematic abandonment of whatever is established, customary, familiar, and comfortable, whether that is a product, service, or process; a set of skills; human and social relationships; or the organization itself. In short, it must be organized for constant change. The organization’s function is to put knowledge to work—on tools, products, and processes; on the design of work; on knowledge itself. It is the nature of knowledge that it changes fast and that today’s certainties always become tomorrow’s absurdities.… —Peter Drucker, Harvard Business Review, “The New Society of Organizations,” October, 1992.
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